Talent Bites – Marketing to Gen Z: the Candidate as Consumer

Talent Bites – Marketing to Gen Z: the Candidate as Consumer

Talent Bites – Marketing to Gen Z: the Candidate as Consumer                              

Hosted by Havas People

This year we have revisited our white paper, ‘Marketing to Generation Z’. Published in 2014, the paper explored the behaviours and dynamics affecting the choices made by under-18s, and how employers could best engage with them.

A lot has happened since then. The world of work and education has changed at pace, influenced by the evolving expectations of both employees and students. Expectations that are more consumer-like than ever before.

In June, we will reveal our new research: ‘Marketing to Generation Z: the Candidate as Consumer’. And this Talent Bites event is the first opportunity to hear it. You’ll also hear about the new methods and alternative approaches being taken to stay relevant and engage with Generation Z.

Speakers:

Graeme Wright: Strategy Director at Havas People

Liz Cheesbrough: Youth Culture Collector and Youth Marketing Expert

Deborah Green: Director of Student Recruitment at University of Hull

Doctor Ger Graus: Global Director of Education at Kidzania – the UK’s first educational entertainment experience

Click here to register and find out more.

Upcoming Dates for this event

  • Thu 15 Jun 2017
  • Tue 13 Jun 2017
  • The HKX Building, 3 Pancras Square, London

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