AGR Blog

Use of video in graduate development



Paul Anderson considers how millennials are used to learning with video and why this medium should form part of a graduate development strategy.

At the recent AGR’s Development Conference we met with a number of graduate recruitment and graduate development professionals all asking big questions about how to engage most effectively with their graduate hires.

The arrival of a new cohort of graduates creates no shortlist of questions to answer:

  • How can large numbers of new employees all with different backgrounds and expectations be onboarded and trained effectively?
  • How can new grads — many of whom have little to no real workplace experience — be brought up to speed as quickly as possible?
  • What are the best ways of engaging with these graduates to ensure they absorb large amounts of employee training material and, perhaps even more crucially, retain what they’ve learned?

As organisations seek out the best answers to these questions, a good place to begin is to consider how these new recruits have already been learning.

Higher education institutions across the world have already had to adjust their teaching approaches to respond to the impact of technology on student expectations. The businesses that will hire these graduates can learn a lot from forward-thinking universities that have moved from more traditional approaches to blended learning styles that integrate innovative technologies.

Blended Learning: Instruction that’s ready anytime, anywhere

The new mantra of ‘anytime, anywhere learning’ — with its focus on making educational resources accessible on-demand, whatever device someone is using — is equally applicable in the corporate world. And, as universities already know, video has a critical role to play in supporting effective learning practices in the new blended model.

You only need to look at the rise and rise of YouTube and the popularity of TED talks to see that video has become a pervasive and increasingly dominant aspect of the modern communications landscape.

Universities have been quick to embrace technologies like lecture capture and video-based teaching methodologies like the flipped classroom. This has allowed them to help their students learn key concepts at their own pace and open up face-to-face time for more in-depth discussion on core topics.

With increasing numbers of higher education institutions using video to support learning across their whole campus, accordingly, graduates arrive at the workplace having had considerable exposure to video-enabled learning. In a recent survey of university students Panopto undertook with youth trend experts Voxburner, 60% of those surveyed said that their university was providing them with video resources to aid learning, while 75% had used a video platform such as YouTube or Vimeo to learn a new skill. 89% agreed with the statement ‘technology improves my ability to learn’.

Opportunity meets technology

As companies think more about their upcoming intake of graduates and the expectations these new recruits are likely to have, they need to consider the important role video can play in bridging the gap between how recruits will have been acquiring knowledge at university and how this will translate into the workplace.

For instance, filming employee onboarding and induction sessions and making them available on-demand – in much the same way as a university would record a lecture – gives new starters the ability to go back and review important employee training material at a later date.

Similarly, creating bite-sized video learning chunks and distributing to new staff members to bring them up to speed before a formal training session mimics the flipped classroom approach that is becoming increasingly popular at education institutions.

These lessons are set to become ever more relevant to organizations that regularly recruit recent graduates.

If you’d like to learn more about how you can use video as part of an effective graduate induction and development process, you can contact me by emailing or by calling 0203 137 5955. More information is also available on our website:

For more insight on trends and the use of video in graduate recruitment see the AGR Annual Survey

Terms and Conditions | Sitemap | Privacy Policy | Accessibility | AGR Policy Statements

Membership Web Design by Senior

Association of Graduate Recruiters is the trading name of the Institute of Student Employers, limited company no. 01042932. Registered offices: 6 Bath Place, Rivington Street, London, EC2A 3JE